Guessing most of us haven’t quite heard the buzz surrounding Honest Beautys next big move. Reason I say this is because surprisingly not much has been written nor mentioned. At least thats what GOOGLE says. This called for Cute Tomboy to furthermore, give you the 411.
Who’s with me in agreement that Target has in the last couple of years been listening to its consumer in the beauty isles? Think about your last few experiences. Have you seen what’s new? Have you noticed the switcheroos with which product is located making your shopping experience more desirable? What about the Beauty Concierge you can now find where a question can be answered by a “real life” professional. You may also notice that Target now has us covered with Korean skincare must-haves, organic goodness and natural options in both skincare and cosmetics.
At a pace like this, it’s of no surprise that this Spring you will now see the face of “natural beauty” Jessica Alba in beauty isles. Well, not her actual face 😀 but on the marketing piece for the brands pillar products.
Whether crunched for time or have time to linger, the retail giant has got our needs “on lock” with Honest Beauty cosmetics and skincare available on shelves beginning March 26, 2017.
Here’s a LOOK at some of the brands pillar products you will find
Refreshingly Clean Makeup Remover Wipes
Refreshingly Clean Gel Cleasner
Refreshingly Clean Konjac Sponge
Younger Face Deep Hydration Cream
Even Brighter Everyday Moisturizer
The Younger Eye
Everything Cream Foundation
6 shades available
Invisible Blurring Powder
Truly Lush Mascara + Lash Primer
3 shades available
Here is a during/after application – Just gorge!
Contour – Highlight Kit
2 shades available
Truly Kissable Lip Crayon
4 sheer and 2 demi-matte shades available
Looks like we will be back for more than just toilet paper, battery refills and laundry detergent. #LetsBeHonest
All words and creative direction my own.